Payments giant Visa has launched global crypto advisory services. The company's executive says: "We've seen a material shift in our clients' mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap."

Visa's Global Crypto Advisory Services

Payments giant Visa announced Wednesday the launch of its "global crypto advisory services," an offering within Visa Consulting & Analytics (VCA). "This comes at a moment when digital currencies are taking greater hold in the popular consciousness," Visa noted.

The company explained that its consultants and product experts have gained expertise from working with more than 60 crypto platforms. Visa noted that they can help "financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets."

Claudio Di Nella, head of Visa Europe's consulting & analytics, opined:

We've seen a material shift in our clients' mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.

"We came to Visa to learn more about crypto and stablecoins and the use cases that are most relevant for our retail and commercial business lines," said Uma Wilson, executive vice president at UMB Bank.

Source from Bitcoin.com

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